Resources
How Can I Optimize My Website’s User Experience?
Optimizing your website’s user experience (UX) can help ensure that your visitors have a positive experience while using your site, which can lead to increased engagement and conversions. It also helps to build your brand’s reputation as one that cares primarily about the customer. User experience is something that should be considered from the beginning of website’s conception, and addressed in everything from layouts, to images, to web copy and what information is shared.
The 3 Most Impactful Web Hosting Acquisitions in Recent Years
The web hosting industry has seen many acquisitions over the past five years, with several major players acquiring smaller companies to expand their services, customer base, and geographical reach. Web hosting mergers are worth paying attention to because you can start to understand who holds some of the biggest market share in the industry. Those industry leaders are often leading the way in new offerings (and trends, if you will) that you will want to keep up with if you offer similar services. You can start to see the direction that web hosting companies are starting to focus on based on the type of companies they acquire and how they change their strategy.
Communication & Transparency are the Keys to a Smooth Web Hosting Acquisition
Web hosting acquisitions can be a complicated and sensitive process, affecting not only the companies involved, but also their customers and employees. When two companies merge, it’s important to communicate the changes with everyone involved to ensure a smooth transition. Failing to do so can lead to a loss of trust, miscommunication, and even a decline in business. Here are some of the reasons why communication and transparency are so critical during a web hosting acquisition: